Updated on June 24, 2017 for Strong Testimonials version 2.25 and Review Markup version 1.4
How to configure your review markup
Testimonials are essentially 5-star reviews. The Review Markup add-on for Strong Testimonials will help search engines identify your testimonials as reviews in search results.
Within the review markup, you can include rating markup to encourage search engines to display rich snippets – whether or not you use a star rating field on your testimonials.
After installing and activating the plugin, go to Testimonials > Settings > Review Markup to configure your markup.
Choose the testimonial content or the excerpt. This will appear as the body of the review in search results. If your testimonials are long, consider using the excerpt to highlight the best features of your product or service.
In most cases, you should use the name of the person who submitted the testimonial. You can use their company name instead if you collect that information.
Whether to include the additional rating markup as mentioned above and which custom field to use (you can have multiple rating fields).
If the testimonial has no rating value, you can either:
- use the maximum value of 5 out of 5 stars (recommended); or
- skip the rating markup for that testimonial (the review markup will still be added).
If using a person's name in the Author Field, you can optionally add the company name and website address if you collect that information.
Note: This options screen is not smart. It does not know that the "Name" field is a person and the "Company Name" is a company. So if you select a company field as the Author above, you should not include a company field here.
Whether to add review markup when viewing individual testimonials using your theme's single post template (not a view). For example, if you use the "Read more" link option in the view.
Global Product Name (required)
Every review requires a product name which can be a product or service or simply your business name.
If you only sell one product or service, enter that here.
If you want your testimonials to refer to your business in general, enter your business name here.
If you sell multiple products and/or services, enter either a general description or your business name here as a fallback. Then segment your products and services by category. The category name will be used as the product name in the review. The category admin list table will show the aggregate rating for each one.
Enable review markup in any testimonial view and select your global product name or a specific category.
Enable aggregate rating markup as well to encourage search engines to display rich snippets for your product or service pages.
About the aggregate rating
The aggregate is merely the average rating of your testimonials. An aggregate is calculated using all testimonials for use with the Global Product Name. If also using categories, an aggregate is calculated for each one.
Events that will trigger aggregate recalculation:
- updating the add-on
- changing the add-on settings
- changing a testimonial's category
- changing a testimonial's rating
- publishing a new testimonial
Conditions that cause an inaccurate aggregate value:
- rating field mismatch – for example, if you rename or delete your rating field after configuring the review markup
It may seem complicated with many moving parts but it boils down to this:
- Configure the markup.
- Enable markup in a testimonial view.
- Validate your markup.